| Description: | Second Chance CBS Baltimore
speedskating team disappointing performance.
After the company new, high tech suits were initially blamed for the skaters abysmal results, a shift to the team old uniforms failed to turn around the Olympians fortunes. Still, while that silenced some critics and softened the public relations bruising for Under Armour, the company marketing strategists had aspired to so much more the image of American medalists standing on the podium with the company familiar logo on their chests for millions to see.
In February 2013, Under Armour signed an eight year agreement with USA Gymnastics to outfit the national team through the 2020 Olympics. It was the biggest apparel deal yet for USA Gymnastics, and the first time Under Armour would sponsor a national governing body for the summer games. And not just any sport. Gymnastics is traditionally one of the show stopping competitions of the Summer Olympics. team has been wearing the brand since then. It will embar |