An original brand manufacturer, or OBM, is typically a company that sells an entire product made by a second company or including a component thereof from a second company sources as its own branded product. Selling the product of the second company under its own brand just adds a virtual extrinsic value to the product. The term appears as a deduction from the terms OEM and ODM. The specific meaning of the term varies in different contexts. - [Read More]

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